AELA’S FOUNDER

We prepare you for the global design industry

Felipe Melo Guimarães

I'm the founder of Aela, I've been living in Europe since 2015, and I've lived in 4 different countries. I am Master Certified in User Experience by Nielsen Norman Group, and I have more than 17 years of experience as a designer, leading product design for global companies such as Nespresso, VMware, Microsoft, GoodNotes, Pivotal, SAP, WWF, and Toptal; my online lectures and videos have thousands of views.

It all started by learning to embody human-centered design, conducting research methods and specific workshops to define better problem statements, validate hypotheses, and design solutions people love.

Aela has already helped over 1035 designers take their careers to the next level, earning higher salaries (many in the 6-figures per year) and working for companies like Meta, Uber, Booking, Siemens, IBM, Accenture, Zalando, N26, Thoughtworks, and others.